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About Me


What?

Untangle your jumbled thoughts, clarify your priorities, and step into who you want to be.
What makes you proud? What small habits or decisions reinforce that pride?

Who?

Who are you at your core, and how do you let that shine in the world?
What would self-confidence without a mask look like for you?

How?

The “Start, stop, continue” framework is a fantastic practical tool.
What is one unfinished project you’ll commit to completing this month?

Why?

If not now, when? If not you, who?
What’s your contentment score right now? What’s one step you can take to raise it?

What about Cliff?

I’m Cliff Jerred, a passionate life coach working with you to achieve your life choices. With two decades of experience in senior training, learning and development, and volunteer roles, I’ve honed my skills to help individuals and organisations implement meaningful and lasting changes. When faced with a redundancy opportunity, I decided to take a step back and focus on my own growth, reflecting on my life’s purpose. I took charge of my journey and dedicated two years to studying both the theoretical and practical aspects necessary to earn my life coaching accreditation.

I work with you to create a bespoke transformative framework for self-improvement and authenticity. Anchoring it yourself through simplification and a clear overarching belief to make you even stronger.

I enable you to positively transform and elevate your thought processes into consistent behaviours.

I’m thrilled I made the choice to embrace change. I now use the training and insights I’ve gained to encourage and enable others to transform their thinking.

It’s a true honour to connect with individuals, foster trust and collaborate to discover what truly matters. I work with you, through my straightforward approach if you’re ready to embrace positive change.

We can appreciate what we have, can keep present, coaching keeps us accountable, responsible and removes doubt, hesitation and fear.